Apple is celebrating the arrival of AirPods Pro across the world with lively banners and special new displays at a select number of its retail stores. The custom decals and fixtures are timed to coincide with availability of the headphones in-store and online beginning October 30.
Energetic, floor-to-ceiling photography depicts people dancing and listening to music while wearing AirPods Pro. The window displays are precision cut and doubled-sided, allowing viewing from the street or inside the store. At Apple Fifth Avenue, a special video projection above the iconic glass cube turns the GM Building into a dance party.
Each location with banners features a unique scene with image selection conforming to the store’s architecture. So far, unique decals have been spotted at: Apple Sydney, Omotesando, Ginza, Nanjing East, Orchard Road, Dubai Mall, Champs-Élysées, Opéra, Piazza Liberty, Kurfürstendamm, Regent Street, Downtown Brooklyn, Michigan Avenue, Union Square, Apple Park Visitor Center, Third Street Promenade, and Garosugil.
We’ll update this list if more locations are discovered.
Apple Ginza. Photo courtesy of Daiki Shimizu.
Apple Orchard Road.
Apple Downtown Brooklyn. Photo courtesy of Christopher Ward.
Apple Sydney.
Apple has also introduced a custom try-on and comparison experience to as few as 10 stores for the AirPods Pro launch. A new black table merchandises boxes of the headphones on color-matched planks, surrounded by black leather try-on mats. iPhones paired with standard AirPods and AirPods Pro are provided to compare the difference in fit, audio quality, and noise cancellation. A tray holds various sizes of ear tips.
The 10 locations with a custom table are: Apple Sydney, Omotesando, Dubai Mall, Champs-Élysées, Piazza Liberty, Kurfürstendamm, Regent Street, Fifth Avenue, Apple Park Visitor Center, and Third Street Promenade.
Update: AirPods Pro launched in South Korea on November 13, bringing the try-on table and window graphics to Apple Garosugil as well.
Apple Omotesando. Photos courtesy of Ken @AirCanada330.
This week’s Apple Store displays follow backlit window fixtures designed for the launch of the iPhone 11 and 11 Pro in September. The installations, which featured polished 3D text on pedestals reading “11” and “Pro,” may return to locations with AirPods Pro banners after the promotion ends. Window displays and custom in-store fixtures — like the 3D Touch table — were a favorite Apple Store tradition for many years, but had largely disappeared before returning this fall to the delight of customers.
If you spot an AirPods Pro banner or comparison table at your local store, we’d love to see and share your photos. Follow our retail guide for in-depth coverage of the latest Apple Store news.
The AirPods Pro display at Apple Fifth Ave is live!! It’s a 30-second loop and definitely captures that larger than life feeling. @MichaelSteeber pic.twitter.com/m1tiuuRCgB
— Christopher Ward (@mb_chris) October 31, 2019
I took a few pics this morning in Omotesando pic.twitter.com/16YTDipAAN
— Mehdi Shibahara (@MehdiShibahara) October 30, 2019
.@MichaelSteeber check out that pattern-matched poster, too! pic.twitter.com/59xs0nUl4m
— VR Zone (@vrzone) October 30, 2019
L’Apple Champs Elysées est prêt pour les AirPods pro #AppleStore pic.twitter.com/9GbQORALRZ
— ℕ°𝔻𝕚𝕩 🕸⚡️ (@twoiletteur) October 30, 2019
Airpods Pro
Apple Store, Regent Street, London.#AirpodsPro #AppleStore #RegentStreet #London pic.twitter.com/mrZYLV0d6v
— London Pitbull (@LondonPitbull) October 30, 2019
AirPods Pro in Dubai Mall, UAE.@MichaelSteeber pic.twitter.com/NgIaQo9PvK
— Sav (@Savsuper) October 30, 2019
In Milan. Photo from @andreagale pic.twitter.com/MqVkQjQBFM
— Ciro Cirò (@seeeumel) October 30, 2019
#AppleSydney @MichaelSteeber pic.twitter.com/gr2reNL45s
— Moo (@TwoOneOink) October 31, 2019
宇宙旗舰店专属
A post shared by z衎 (@zkk_33) on Oct 30, 2019 at 12:47am PDT
#bonnesemaine #forme #energie #streetart #paris #parisjetaime #instagood #lifestyle #style
A post shared by Christophe_3C (@christophe_3c) on Oct 28, 2019 at 3:12am PDT
The ole office got a bit of a makeover for the new #airpodspro #appleunionsquare @deirdre.at.apple @apple ♥️ . . . #followforfollowback #likeforlikes #like4likes #tbhpost #instagram #instagood #todayatapple #love #instagay
A post shared by D͟U͟S͟T͟I͟N͟® 🌃 SF | CA (@yesmynameisdustin) on Oct 30, 2019 at 10:34am PDT
So we did a thing… AirPods Pro!!!! Thanks Third Street for letting me join this one of a kind experience! Go check out Apple Park Visitor Center and Fifth Ave as well! #airpodspro #apple
A post shared by Brandon (@scottygunzz) on Oct 30, 2019 at 10:42am PDT
AirPods Pro launch day! #Apple #AirPods
A post shared by Chris Porter (@thisisporter) on Oct 30, 2019 at 12:03pm PDT
에어팟 프로 발매의 풍경. 이어폰을 사려고 줄서는 광경도 인생에 처음이네여 ㅎㄷㄷ 스토어가 에어팟 프로에 맞춰서 바뀌었군요. 기간 한정으로 착용시험존이 열리는듯하니 에어팟 프로 궁금한 분들은 가로수길 가셔서 들어보세요!! 벌써부터 인기가 대단하네요🤖 #에어팟프로 #에어팟 #애플가로수길 #발매일 #airpodspro
A post shared by 방구석 리뷰룸 (@myreviewroom) on Nov 12, 2019 at 6:13pm PST
